On May 2, 2023, nendo introduced a new design of its own, which is a beer can called “foam-can”.
Unlike in China where we try our best to avoid foaming when pouring beer, in Japan, beer foam is considered an important part. It can prevent the beer liquid from contacting the air, allowing the aroma and flavor to dissipate in advance. In Japan, a large number of people who drink beer at home buy canned beer, which makes it difficult to produce ideal foam when pouring the beer into a glass.
nendo also explains how canned beer creates foam, such as the change in pressure when the can is opened, and the friction between the can and the liquid when pouring. The final beer foam poured out has a lot to do with the size of the can's opening. A small opening will concentrate the pressure, and the contact area between the liquid and the opening will be larger, making it easier to create bubbles.
This special can, invented by Japanese design studio Nendo, is mainly used for canning beer. It features two pull rings designed to create the perfect foam ratio for beer and provide consumers with a better experience.
This double pull-tab can is designed to solve the problem of getting perfect foam when pouring beer from a home can. By opening the two pull rings one after another, the ratio of beer and foam can be controlled to achieve the ideal taste.
The designer recommends that you first pull the pull ring marked "No. 1". At this time, the lid will open slightly and apply a certain amount of pressure inside the can, which will help the formation of foam. Then pour half the beer into the cup, wait a few seconds, and then open the pull tab marked "No. 2". At this time, the lid will open completely, allowing the beer to flow out without bringing out the foam. nendo says that by doing this, you can easily achieve the golden ratio of 7:3 liquid to foam with canned beer. Maybe we can also try to achieve this ratio and see if the taste is different?
This innovative double-pull aluminum can has attracted considerable attention in the market. It not only solves the problem of consumers having difficulty controlling the foam ratio when using traditional cans, but also improves the experience of drinking beer. This design idea also reflects the packaging industry’s detailed insight into consumer needs and the spirit of continuous innovation.
Official Video
It should be noted that although this double-pull can is innovative in design and function, it is not common in daily life. At present, it is mainly used in beer packaging of specific brands or types, as a marketing highlight and a way to increase product added value. This innovative design demonstrates the packaging industry's deep understanding of consumer needs and continuous innovation efforts.
