2024-12-31
It has been more than a month since the end of Double 11, and major beer companies have not made any high-profile performance shows. So far, only Tsingtao Beer (600600.SH) and Carlsberg have announced their sales during Double 11. Tsingtao Beer said that during this year's Double 11, its beer category brand sales on the five major platforms of Tmall, JD.com, Douyin, Pinduoduo, and Vipshop ranked first; Carlsberg said that during Double 11, the total exposure exceeded 110 million, ranking at the