300ML ZhenXi Natural Original Soy Milk Drink Glass Bottle

Core problem

Unmet needs

Our product solution

High sensitivity and rejection of food additives

Consumers (especially ingredient parties, mothers, and patients with chronic diseases) are skeptical about even trace amounts of additives (such as flavors, thickeners, stabilizers, and sugar substitutes) in commercially available beverages, and they long for truly "clean" drinks

The minimalist formula of "only water and beans" completely eliminates concerns about additives and provides the most secure choice

Deep concerns about the safety of plastic packaging

There is a general concern that plastic packaging (especially when heated or stored for a long time) may dissolve harmful chemicals (such as BPA, plasticizers), affecting health, and the smell of plastic may contaminate beverages

The absolute safety of glass bottles provides "0 dissolution" and "0 odor" guarantees, becoming the core purchase reason for people who pay attention to food safety (mothers and babies, health experts)

Pursuit of environmentally friendly and sustainable consumption

Consumers are increasingly concerned about environmental issues and feel guilty about disposable plastic packaging, but lack ideal alternatives

The recyclable nature of glass bottles allows consumers to easily fulfill their environmental responsibilities and gain psychological satisfaction while enjoying healthy drinks

Desire for "true original flavor" and "fresh taste"

Many pre-packaged original soy milks either have a beany smell or astringency that is not well handled, or have a stale taste due to insufficient preservation, or add sugar/salt to cover up the deficiency, losing the original flavor of soy milk

Selected raw materials + advanced technology + top-level preservation of glass bottles perfectly lock in the natural mellowness and fresh taste of soybeans, providing a pure experience close to freshly ground. The sugar-free and salt-free formula allows the real bean fragrance to be displayed

Need to easily obtain pure plant protein

Vegetarians, lactose intolerant people, fitness people, etc. need a convenient and reliable source of plant protein, but it is troublesome to make it yourself, and commercially available products often contain unnecessary additives or unhealthy packaging

Ready-to-drink, pure formula, safe packaging in glass bottles, providing convenient, safe, high-quality plant protein solutions

Rigid demand for sugar control/sodium control

It is difficult for diabetics, hypertensive patients, and those who strictly manage their diet to find completely sugar-free, salt-free, convenient and delicious drinks

Zero-added sugar and zero-added salt formulas are safe and reliable daily drink choices for this group of people

Dislike waste and pursue precise consumption

Large-packaged drinks are prone to spoilage and waste if they cannot be finished

300ml disposable capacity, perfectly matches personal single-time drinking needs, avoiding waste